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Itinerant Economist

IGCSE Business Studies (0450):
UNIT 3 - Marketing 

This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. 

3.1 – Marketing, Competition and the Customer

3.2 - Market Research

3.3 - Marketing mix

3.4 - Marketing Strategy

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